This past spring Niketown Chicago closed its door to allow for major renovations. On September 27th, the store was officially re-opened with the help of former Chicago White Sox player, and multi-sport legend, Bo Jackson. One of Nike’s challenges was to actualize their basketball and shoe chandelier design,…
To hype up the newest sneaker from the the brand, Jordan reached out to the CRACK team to create a fresh retail and mobile experience. In summer 2012 the 28-foot truck stealth black truck toured the country from Los Angeles to Washington, DC and beyond. In addition, two digital…
In preparation for the 2012 U.S. Track and Field Olympic Trials held in Eugene, OR, the Crack team collaborated with Nike on designing and executing a complete transformation of the Eugene Running Company. The team was responsible for space design, engineering, project management, production of custom…
The Crack team was asked by Nike to design and fabricate an homage to the Oregon Track Club installed in the historic Eugene Running Company retail space. The piece was hand fabricated from shoelaces and mounted on cyclone fencing to pay tribute to the heritage…
Inspired by the gold flywire and carbon fiber of Nike’s Elite Series footwear, Crack conceptualized, produced, and launched the national retail support for these exclusive shoes. Intricate flywire cases suspended the shoes, custom pedestals seemingly floating the footwear in midair, and carbon fiber hoops with flywire nets…
