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The Mercurial Vapor IX is Nike Soccer’s fastest, most performance-based cleat ever. Premium window and table displays are designed with authentic performance engine parts, metallic print finishes, and layers of dynamic imagery to emphasize the Mercurial story.
The LeBron X shoe launch marked the tenth year of Nike’s sponsorship of the NBA basketball phenom, and a ten-year partnership between IDL/Crack and Nike Basketball to execute the LeBron brand in retail. Crack helped ideate and create the retail presentation for the Nike+ “blue…
The Crack team recently partnered with Nike to support the retail launch of their Hypershield Hyperpack collection. The overall goal was to communicate the product technology of weather protection, visibility and supportive stability. The team executed window and in-store marketing elements in key running markets…
IDL/Crack were recently asked by the Nike Graphic Studio and GirlEffect to assist with a build out of the IDL’s Gallery 135 space for a special collaboration Nike Graphic Studio Art Show. Working with both groups, IDL/Crack was able to transform the Gallery 135 into a custom…
