Who is Johnny Kilroy?

Jordan Brand recently asked us to leverage their footprint in the newly renovated Nike Chicago to help communicate marketing around the AJ IX which was re-releasing. The AJ IX was synonymous during Michael Jordan’s retirement and was made famous during the Johnny Kilroy commercials where…

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Jordan Rise Above Truck at Crack/iDL HQ

The Jordan Rise Above Truck concluded its nationwide tour at our office here in Portland. Check out some highlights of our team rocking the new performance Jordan Super Fly’s with the vertical leap test. More photos on instagram. #riseabovetruck

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Jordan Rise Above Truck 2012

To hype up the newest sneaker from the the brand, Jordan reached out to the CRACK team to create a fresh retail and mobile experience. In summer 2012 the 28-foot truck stealth black truck toured the country from Los Angeles to Washington, DC and beyond. In addition, two digital…

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CP3.V Shoe Launch Event

To support the launch of the CP3.V shoe, Crack partnered with Brand Jordan to showcase the CP3.V shoe in downtown Los Angeles. The media was invited to preview the shoe and meet with Chris Paul and Nike Sneaker Designer Tom Ludecke in an experience designed…

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Jordan Flight Lab 159

To support the launch of the Jordan Melo M8 shoe, Crack partnered with Eight Inc. and Brand Jordan to build an experience in Soho that represents Carmelo Anthony’s on-court and off-court personas. Crack sent our Creative Director, Dan Pelosi, Technologies Specialist Jeremy Helms, six people…

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