To hype up the newest sneaker from the the brand, Jordan reached out to the CRACK team to create a fresh retail and mobile experience. In summer 2012 the 28-foot truck stealth black truck toured the country from Los Angeles to Washington, DC and beyond. In addition, two digital vertical-leap sensors help bring the truck to life. At each activation kids competed against each others vert while testing the new Jordan Super.Fly shoes.
Video courtesy of our Rise Above Truck partners MKTG.com
The #RISEABOVETRUCK hashtag created a good amount of buzz on instagram / twitter, and in true grassroots style participants (and the Jordan Truck Staff) uploaded their own photographs and memories as the tour progressed. The truck also managed to make a few headlines along the way.