Inspired by the gold flywire and carbon fiber of Nike’s Elite Series footwear, Crack conceptualized, produced, and launched the national retail support for these exclusive shoes. Intricate flywire cases suspended the shoes, custom pedestals seemingly floating the footwear in midair, and carbon fiber hoops with flywire nets were featured throughout pinnacle retail locations in NYC, Chicago, Miami, and LA. Crack’s material ideation and attention to detail played a crucial role in the success of this program at retail.