On February, 11th Converse opened up their first specialty retail store on the West Coast, located in the famous shopping district of the 3rd Street Promenade in Santa Monica. The store features a customization space where consumers can customize their accessories, apparel and footwear with over 150 graphics that includes collaborations with local artists and designs that gives a nod to the Santa Monica area.

Crack partnered with Converse to create the main focal point of the store, the large Chucks Flag at the entrance of the store. Check out the Converse Grand Opening Party on February 18th.