To support the launch of the CP3.V shoe, Crack partnered with Brand Jordan to showcase the CP3.V shoe in downtown Los Angeles. The media was invited to preview the shoe and meet with Chris Paul and Nike Sneaker Designer Tom Ludecke in an experience designed by Crack Creative Director Dan Pelosi and Designer Ben Willett. Dan, Ben and our production team brought to life the story of Chris Paul, weaving his childhood, high school and college experiences into the story of his shoe, which is the ultimate reflection of the “quick” player that he is today. The team used edge-lit acrylic shards and lighting to guide the media through the space while representing Paul’s fast, lateral movements on the court. Each period of Paul’s life was represented graphically and physically, with key elements telling the story of how he became the player he is today. Each guest left with a profound sense of who Chris Paul is and how he landed in Los Angeles, bringing the ball up the court for the newly revamped Clippers.