To support the launch of the Jordan Melo M8 shoe, Crack partnered with Eight Inc. and Brand Jordan to build an experience in Soho that represents Carmelo Anthony’s on-court and off-court personas. Crack sent our Creative Director, Dan Pelosi, Technologies Specialist Jeremy Helms, six people from our production team, and 15,000 sq feet of maple hardwood flooring to 159 Bleecker Street in the Soho district of Manhattan. Over five days they built an explosion of basketball hardwood floor, which represents Melo’s explosive nature on the basketball court. As you walk into the epi-center of the space, there is a small room playing content that portrays his inner-calm, off-the-court persona. The exhibit is up for display through 10/29 at 159 Bleeker Street in Lower Manhattan. Check it out!