Oct 6th 2011 – Crack completed an installation for the Jordan Flight Forum PR event, which unveiled Jordan performance footwear and apparel product for the upcoming holiday season.

Crack produced a presentation with three rooms to tell the performance stories around Jordan’s three key athletes: Dwyane Wade is Air, Chris Paul is Quick, and Carmelo Anthony is Explosive.

small-Explosive-Room_2

Glowing LED lights were thrown across polished black surfaces to create striking visuals in each room.

Small Quick-Room

Above you will see a room image inspired by Chris Paul’s game (Quick)

Small Explosive-Room

An image from the room that rep’d Carmelo Anthony’s game (Explosive)

Small Air-Room

Small Air-Room Close up

The images of the room for Dwyane Wade’s game (Air)