Oct 6th 2011 – Crack completed an installation for the Jordan Flight Forum PR event, which unveiled Jordan performance footwear and apparel product for the upcoming holiday season.
Crack produced a presentation with three rooms to tell the performance stories around Jordan’s three key athletes: Dwyane Wade is Air, Chris Paul is Quick, and Carmelo Anthony is Explosive.
Glowing LED lights were thrown across polished black surfaces to create striking visuals in each room.
Above you will see a room image inspired by Chris Paul’s game (Quick)
An image from the room that rep’d Carmelo Anthony’s game (Explosive)
The images of the room for Dwyane Wade’s game (Air)