The impossible is now possible. On May 5th, IDL/Crack launched the Fly Wade, the first signature shoe of Dwyane Wade with the Jordan brand and the lightest Jordan shoes to ever take flight.
Taking the ‘IMPOSSIBLY LIGHTWEIGHT’ mantra to heart, IDL/Crack asked the question, “What if we could make the shoe float?”. Working with global technology partners, IDL/Crack pursued the impossible and for the first time in retail history will present a floating shoe, no strings attached! The floating ‘IMPOSSIBLY LIGHTWEIGHT’ Fly Wade’s were unveiled to a capacity crowd at the launch event at the Dadeland, Miami House of Hoops by Footlocker. The launch featured a custom designed and built display with five floating Fly Wade shoes at the entry on a lit stage, and another in a custom Zero Halliburton case for special guest Kevin ‘Specialist H’ Hart to present to the eager crowd.