As the season ends, the real competition begins. 16 battle-hardened teams, fighting for their playoff lives over 40 games in 40 nights. The road to a championship is paved with EPIC performances that build heroes and cast legacies. Crack and IDL helped Nike Basketball will celebrate those inspiring moments and the players who create them with the launch of the EPIC retail campaign. Support included 600+ Foot Locker stores, 200+ Champs doors, and 28 House of Hoops by Foot Locker. Below you can see examples of two pinnacle executions for House of Hoops in New York City and Miami.
To support Nike Basketball’s EPIC campaign at Harlem House of Hoops, Crack created real concrete block table toppers to shroud existing fixtures, large banners to hang throughout the store, entry way and pro kicks graphics, and custom 3D letters.
In Miami, Crack supported EPIC with a full display in the entry way of the Dadeland Mall House of Hoops and adjacent Foot Locker store.