In April, Crack teamed up with Gap to help support their elevated and premium brand denim “1969″. Briefed and installed within 3 weeks, you can see the 2 neon signs hanging from the men and women’s 1969 section of their 1969 store in SAN FRANCISCO, CA.
The goal of this project was to literally highlight the sections in-store where is 1969 is merchandised. Gap was so impressed by the results that you will start to see additional stores receive the same treatment.
1969 is the premium brand for Gap denim and are designed in LA. Above you can see the neon light used in the women’s section. Below the men’s sign appears to float above the display table.