On the court, Kobe Bryant is known as ‘The Black Mamba’, one of the most feared, venomous snakes in Africa for his ability to attack and strike with deadly precision and accuracy. Crack initiated design, fabrication and curations of key retail staging elements to support the launch of his latest signature shoe, The Nike Zoom Kobe VI, including centerpiece black mamba terrariums in pinnacle locations across the nation including NYC, Chicago and LA.

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In order to curate an authentic terrarium setting for the Black Mamba’s Zoom Kobe VI shoes, Crack researched and met with snake experts. From the custom fabricated heat lamps to the 100’s of pieces of driftwood picked up on a beach in Friday Harbour, British Columbia, Crack went all out to create a comfortable habitat for the Zoom Kobe VI’s.

In December, a real black mamba visited IDL/Crack Headquarters. Disclosure – no shoes were harmed during this visit.

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For the Christmas Day game in LA, court side Laker fans received a free pair of ‘Christmas Day’ Kobe VI’s. Fans such as Andy Garcia, Sylvester Stallone and George Lopez (pictured below) were fitted in a private area in the Staples Center that was built by Crack.

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