Coca-Cola partnered with Crack to design, fabricate and install custom fixtures throughout their Flagship Las Vegas Store. Crack was tasked with two major challenges:
- Provide an area for customers to easily locate and purchase their photos, all-the-while minimizing foot traffic congestion.
- Provide a prime location where customers can enjoy Coca-Cola fountain drinks.
When visitors enter the store, they have an opportunity to get their photo taken with the Coca-Cola Polar Bear. After their Coke Store experience is complete, they visit the ‘Sharpshooter Photo Pick Up’ area to purchase their pictures. Crack designed, engineered and produced the new cash wrap and installed it in an unused elevator vestibule (shown above).
During visitors’ experience, they are treated to tastings of Coke from around the world. To accommodate the overflow of tasters, Crack engineered, produced and installed a 30’ stainless steel walk up bar in one seamless piece. It opened up floor space for merchandise, reduced foot traffic congestion and gave customers an amazing view of the Las Vegas Strip (shown above).
It took 6 people to carry it up the escalator!