On September 7th, 2010, the iconic water tower atop Portland’s landmark City Liquidator Building will transform into a 27ft tall sunscreen bottle as part of Alaska Airlines Portland-Hawaii route promotion. CRACK partnered with 10 other stakeholders to bring this to life.

CRACK designed and produced the monstrous yellow bottle cap that topped the sunscreen bottle. So, if you are ready to get out of the gloomy Portland weather, grab your SPF sunscreen and hop on a direct flight to Hawaii!