The Footaction located on the corner of 34th and 7th Street, just a block away from Madison Square Garden, was the Jordan Brand’s premier World Basketball Festival retail showcase. It was also CRACK’s most pinnacle execution and installation to date. The 17′ tall store front windows were blanketed from end to end with graphics. The corner window displayed a custom LED video wall with Jordan athletes DWade, CP3 and Melo, and Jordan shoes moving across the screen. To showcase the limited edition Jordan WBF shoes in the corner window, CRACK created a display system to make the shoes look as if they were almost floating in mid-air. Check out the video below….
A few more shots from Footaction 34th Street. Tee cubby below was produced with a concrete finish and tagged graphics.
To celebrate the World Basketball Festival, CRACK created a custom display case for House of Hoops in Harlem. Displayed in the case were every Air Jordan signature shoe in university blue colorway. Unfortunately, the shoes are not available! Sick collection!!!
Among Footaction 34th Street and House of Hoops in Harlem, CRACK executed retail curations in Footaction in the Bronx, Harlem and Brooklyn. Brooklyn pics below.
CRACK produced a 1-off curation for ALIFE, one of North America’s bespoke fashion retailers.