Converse approached CRACK to execute their World Basketball Festival Retail Presentations for Harlem and Times Square 2 weeks prior to tip off. The goal of Converse’s presentation was to create an authentic hardwood basketball court in red with WBF athletes suspended in mid-air as they are going up for a dunk, breaking ankles, or pulling up for a 3. CRACK reclaimed and reused the actual court that a local community college used to play on.

Champs – Times Square

Champs – Times Square

Champs – Harlem

Champs – Harlem