CRACK just returned from a 2 week stint in NYC for the World Basketball Festival (WBF) where we executed curated consumer experience presentations for Nike, Jordan, and Converse in 33 doors over 3 days. Some of the stores included Foot Locker 34th Street, Footaction 34th Street, Champs Times Square, Macy’s Herald Square, NBA Store and House of Hoops Flagship in Harlem. We were honored to have the opportunity to produce and execute such a large event. Although a massive and exhausting effort was required from our entire team, the energy surrounding WBF and New York City over the past 2 weeks was an amazing experience to be a part of.
Below is a brief run down of WBF. We’re looking forward to posting pictures from our retail executions over the next few days.
Nike, Jordan and Converse teamed up to bring the world’s best basketball teams and top musical performers to New York City for the inaugural World Basketball Festival. The event ran from Aug. 12th – Aug. 15th and included performances from Jay-Z, exhibition games between national basketball teams from Brazil, Puerto Rico, France, China, and USA.
Exhibition games between the top world teams were played at Madison Square Garden, Radio City Music Hall, and Rucker Park in Harlem (shown below).